Proton

Proton Malaysia: History, Models, Outlets, and More [Updated 2024]

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Proton Malaysia: Driving Innovation, Connecting Hearts. Discover our latest models and outlets nationwide
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    Proton Tanjung Malim Building

    Proton Malaysia, officially known as Perusahaan Otomobil Nasional Sdn Bhd (PROTON), stands as a testament to Malaysia’s ambitions in the automotive industry. With its rich history, diverse range of models, extensive outlets across the nation, and notable key figures, Proton has firmly established itself as a key player in both the domestic and international automotive markets.

    A Brief Historical Journey

    The story of Proton begins in the early 1980s when the Malaysian government, under the leadership of then-Prime Minister Tun Mahathir Mohamad, envisioned the creation of a domestic automotive industry. This vision was motivated by the desire to reduce the country’s reliance on imported vehicles and promote economic growth through industrialization. In 1983, Perusahaan Otomobil Nasional Sdn Bhd (PROTON) was established as a joint venture between the Malaysian government and Mitsubishi Motors of Japan.

    The first fruit of this collaboration was unveiled on July 9, 1985—the Proton Saga. This compact sedan marked a significant milestone in Malaysia’s industrial history, becoming the nation’s first domestically produced car. The Saga’s affordability and reliability resonated with the Malaysian public, quickly establishing Proton as a reputable brand.

    As the years went by, Proton continued to innovate and expand its lineup. The subsequent models, such as the Proton Wira, Proton Satria, and Proton Perdana, showcased the company’s commitment to producing a variety of vehicles that catered to different market segments. The company’s evolution was not limited to domestic production; it also ventured into motorsports, with the Proton Pert rally car gaining recognition in international competitions.

    Proton Latest Models

    Proton’s commitment to innovation is evident in its diverse lineup of vehicles. As of latest update in January 2024, here are the seven latest models offered by Proton Malaysia:

    1. Proton Saga
    2. Proton Iriz
    3. Proton Persona
    4. Proton Exora
    5. Proton S70
    6. Proton X50
    7. Proton X70
    8. Proton X90

    1. Proton Saga

    Proton Saga

    The Proton Saga, a true icon in the Malaysian automotive landscape, received a refreshing update in 2020. Boasting modern styling elements and enhanced features, the latest Saga maintains its reputation for affordability and reliability. Its compact size and fuel efficiency make it an ideal choice for urban commuters and budget-conscious drivers.

    2. Proton Iriz

    Proton Iriz Front Medium View 522702

    The Proton Iriz, a versatile hatchback, underwent a facelift in 2019. With its youthful design and compact dimensions, the Iriz appeals to drivers seeking a combination of style and practicality. Advanced safety features and connectivity options contribute to its overall appeal in the competitive hatchback segment.

    3. Proton Persona

    Proton Persona

    The Proton Persona, a sedan known for its comfortable interior and spaciousness, was reintroduced in its current form in 2016. The latest Persona offers an improved driving experience and updated features, making it a suitable option for those seeking a reliable and refined sedan.

    4. Proton Exora

    Proton Exora

    The Proton Exora, a family-oriented MPV (Multi-Purpose Vehicle), entered the market in 2009. While not the newest in Proton’s lineup, the Exora remains a popular choice for families and individuals who require ample space and versatility. Its recent updates include modern styling cues and improved comfort features.

    5. Proton S70

    Proton S70

    The Proton S70 is a new compact sedan from Proton, based on the Geely Emgrand. It has a 1.5 litre turbo engine with a 7-speed dual clutch transmission, and various features such as a 360 camera, a sunroof, and a 12.3 inch infotainment head unit. It is priced from RM73,800 to RM94,800, and comes in four variants: Executive, Premium, Flagship, and Flagship X. The S70 is the successor to the Proton Prevé, and is marketed as a C-segment sedan that rivals the Honda Civic, Toyota Corolla, and Mazda 3. However, some may consider it a B-segment sedan, as it is based on the BMA platform and competes with the Honda City and Toyota Vios in terms of price. The S70 was launched on November 28, 2023, and is the first sedan car produced by Proton following the 49.9% share acquisition by Geely in 2017.

    6. Proton X50

    Proton X50 Airbags View 403625 1

    The Proton X50, introduced in 2020, has rapidly gained attention for its compact SUV design and advanced technology. It offers a range of engine options and a host of features, including connectivity, safety systems, and luxurious elements. The X50 caters to urban drivers seeking a blend of practicality and sophistication.

    7. Proton X70

    Proton X70 Front Angle Low View 294944

    The Proton X70, launched in 2018, marked Proton’s entry into the larger SUV segment. Developed in collaboration with Geely, the X70 combines contemporary design with cutting-edge technology. It offers premium features, spacious interiors, and a range of safety enhancements, positioning itself as a strong competitor in the SUV market.

    8. Proton X90

    Proton X90

    The Proton X90 is a seven-seater SUV that was recently launched by Proton, a Malaysian car manufacturer. The car is equipped with a 1.5L TGDi engine and a 48V electric motor synergy system that improves performance and fuel efficiency for a smoother driving experience. The car also features a mild-hybrid system that allows for quiet and refined engine restart after a full stop, additional power during low speed acceleration, and additional power and torque during overtaking.

    Please note that Proton may have introduced new models or updated existing ones since my last update. For the latest information, it’s recommended to visit the official Proton website.

    Nationwide Proton Outlets (Dealers)

    Proton’s extensive network of outlets is a testament to its commitment to serving customers across Malaysia. These outlets are strategically located in various states and cities, providing customers with easy access to Proton vehicles and services.

    Johor

    1. AG AUTOWORLD (KLUANG) SDN BHD
    2. ANGGERIK MOTOR SDN BHD
    3. AUTO LUMINA SDN BHD
    4. AUTOFIN ASSOCIATES (JOHOR) SDN BHD
    5. EDARAN SRI SUTERA OTOMOBIL SDN BHD
    6. AG AUTOWORLD (KLUANG) SDN BHD
    7. ERAT SEHATI SDN BHD
    8. ES TEAM AUTO SDN BHD
    9. ES TEAM AUTO SDN BHD 1S (JALAN GENUANG KAMPUNG)
    10. EURASIA CARRIAGE SDN BHD
    11. HG AUTOMOTIVE SDN BHD
    12. JUARA MULIA MOTOR SDN BHD
    13. KULIS AUTO SDN BHD
    14. KENARI BERNAS SDN BHD
    15. MAYANG HOLDINGS SDN BHD
    16. MBL PROAUTO SDN BHD (KULAI)
    17. MBL PROAUTO SDN BHD (MUAR)
    18. MERDEKA AUTO SDN BHD
    19. MPIRE MARKETING SDN BHD
    20. SM SUPREME SDN BHD
    21. STREET CAR SDN BHD
    22. STREET CAR SDN BHD (KLUANG)
    23. VELOCITY AUTOMOBILE SDN BHD
    24. YONG MING AUTO SERVICES & PARTS SDN BHD

    Kedah

    1. EDARAN IDAMAN SURI SDN BHD
    2. DINASTI AGRESIF (M) SDN BHD
    3. DIDI MOTORS SDN BHD
    4. APEG SOLUTION SDN BHD (SUNGAI PETANI)
    5. APEG SOLUTION SDN BHD (ALOR SETAR)
    6. LEE MOTORS (ALOR SETAR) SDN BHD
    7. LEE MOTORS SDN BHD (JITRA)
    8. PENGANGKUTAN SEDAR SDN BHD
    9. MERCU USAHA MESRA CORPORATION SDN BHD
    10. MBL PROAUTO SDN BHD (LANGKAWI)
    11. RAHMAT JUTAMAS SDN BHD

    Kelantan

    1. J.M. OTOMOBIL (INOVATIF) SDN BHD
    2. HARIMA AUTOMOBIL SDN BHD
    3. NURI MOTOR SDN BHD

    Melaka

    1. DYNAMIC LURE SDN BHD
    2. CRUSEIRO TECHNOLOGY SDN BHD
    3. BUNGA RAYA AUTO CREDIT SDN BHD
    4. BUNGA RAYA AUTO CITY (M) SDN BHD 3S (JALAN TUN FATIMAH)
    5. BAKATMAS AUTOMOBILE (M) SDN BHD
    6. GT ONE AUTOCARE SDN BHD
    7. PERINGGIT AUTO SDN BHD 4S
    8. NHL AUTOMOBIL SDN BHD
    9. MOTORHUB JAYA SDN BHD
    10. SEONG HOE MOTORS SDN BHD
    11. TAHAP PUNCAK SDN BHD

    Negeri Sembilan

    1. DELUXE MARK SDN BHD
    2. ART NOUVEAU ENTERPRISE SDN BHD
    3. HZN RESOURCES SDN BHD (4S)
    4. HZN RESOURCES SDN BHD (1S)
    5. GRAND ARENA AUTOMOTIVE SDN BHD
    6. SETIA AUTO DRIVE SDN BHD
    7. SAGA EVOLUSI SDN BHD
    8. ULTRA GALLANT SDN BHD
    9. WANIJA INDUSTRIES (M) SDN BHD

    Pahang

    1. AAPICO MOTORS (TEMERLOH) SDN BHD 3S
    2. AAPICO MOTORS (KUANTAN) SDN BHD 1S
    3. GANDINGAN AUTOMOBILE SDN BHD
    4. HOI KEEN SERVICE SDN BHD
    5. PROAUTO DRIVE SDN BHD
    6. PESAT AUTO CTM SDN BHD
    7. NOBLE COUNTRY SDN BHD
    8. NEW CAPITAL AUTOMOBILE SDN BHD
    9. YS AUTOWORLD SDN BHD
    10. WASILAH GLOBAL AUTO SDN BHD

    Penang

    1. ERAKAMI EDARAN SDN BHD
    2. EDARAN SAGA (PULAU PINANG) SDN BHD
    3. CS PRIMA AUTO SDN BHD
    4. CHEW AUTOMOBILE SDN BHD
    5. AUTOFIN ASSOCIATES (PENANG) SDN BHD
    6. AUTOBINEE ORIENTAL SDN BHD
    7. HASFAS AUTO SDN BHD
    8. JULANG AUTO SDN BHD
    9. JM AUTOMAS SDN BHD
    10. JELITA MENAWAN SDN BHD
    11. PLATINUM LIFESTYLE CORPORATION SDN BHD
    12. VIVAHILL MOTOR SERVICE SDN BHD
    13. TOP ZONE AUTO GALLERY SDN BHD (SALES)
    14. ZOOMTEKNIK AUTOMOBILE SDN BHD

    Perak

    1. DIDI MOTORS SDN BHD 3S (JALAN LAHAT)
    2. DIDI MOTORS SDN BHD 1S (TAMAN GOLDEN DRAGON)
    3. DIDI MOTORS SDN BHD (TANJUNG MALIM)
    4. C.S.T. AUTO SDN BHD
    5. GERAK RODA SDN BHD
    6. GAGAH MURNI SDN BHD
    7. HHC AUTOBAHN SDN BHD
    8. HATI LURUS AUTO SERVICE SDN BHD
    9. HAN 333 OTOMOBIL SDN BHD
    10. HAN 333 OTOMOBIL SDN BHD 1S (TAMAN IMPIAN)
    11. LOFTY MOTORS SDN BHD
    12. OTOMOBIL MERIAH SDN BHD
    13. NIKAIJAYA AUTO SDN BHD
    14. TIAN SIANG DELUXE AUTO SDN BHD
    15. WARNA BESTARI SDN BHD

    Sabah

    1. FOOK LOI CORPORATION (KK) SDN BHD
    2. FOOK LOI CORPORATION (SABAH) SDN BHD (LAHAD DATU)
    3. FOOK LOI CORPORATION (SABAH) SDN BHD (SANDAKAN)
    4. FOOK LOI CORPORATION (SABAH) SDN BHD (TAWAU)
    5. FOOK LOI CORPORATION (SABAH) SDN BHD 1S (API-API CENTRE)
    6. FOOK LOI CORPORATION (SABAH) SDN BHD 1S (BANDAR INDAH)
    7. FOOK LOI CORPORATION (SABAH) SDN BHD 1S (FAJAR CENTRE)
    8. FOOK LOI CORPORATION (SABAH) SDN BHD 1S (JALAN DUNLOP)
    9. HARAPAN MAJU SDN BHD
    10. OBM AUTOMOBIL (M) SDN BHD
    11. MELINAU AUTO SDN BHD 1S (KOTA KINABALU)
    12. MELINAU AUTO SDN BHD 4S (KOTA KINABALU)
    13. SHIRBA AUTO WORLD SDN BHD
    14. SG MOTORSPORT (M) SDN BHD

    Sarawak

    1. GHEE HWA MOTORPOL SDN BHD
    2. ISMACO SDN BHD
    3. KH MOTOR SDN BHD
    4. KERETA MEWAH SDN BHD
    5. JIN SAN ENGINEERING SDN BHD
    6. NGU’S MOTOR SERVICE SDN BHD
    7. NGU’S MOTOR SERVICE SDN BHD 1S (JALAN LANANG)
    8. NGU’S MOTOR SERVICE SDN BHD (SARIKEI)
    9. MELINAU AUTO SDN BHD (KUCHING)
    10. MD MOTORS SDN BHD
    11. SRI AMAN AUTOMOBILES SDN BHD
    12. SYARIKAT JL MOTOR SDN BHD 4S (JALAN KROKOP UTAMA)
    13. SYARIKAT JL MOTORS SDN BHD
    14. SUPERNAU MOTOR TRADING SDN BHD (SARIKEI)
    15. SUPERNAU MOTOR TRADING SDN BHD 1S (LIGHT INDUSTRIAL ESTATE)
    16. SUPERNAU MOTORS TRADING SDN BHD (KUCHING)

    Selangor

    1. AMONE AUTO SDN BHD
    2. AUTOHOME MOTOR SDN BHD
    3. BAIDURI AUTO SDN BHD
    4. CAPE DELIGHTS SDN BHD
    5. DIDI MOTORS SDN BHD 1S (KEPONG)
    6. AIMAN MOTOR SDN BHD (PJ)
    7. ERAKARS SDN BHD
    8. FLEET PARADE SDN BHD
    9. GAG AUTO SDN BHD
    10. GB AUTO SDN BHD
    11. HZN ENGINEERING SDN BHD
    12. JAWIRA SDN BHD
    13. JUTANIA OTOMOBIL SDN BHD
    14. KEB AUTO SDN BHD
    15. KEB AUTO SDN BHD (TTDI KAJANG)
    16. KSS OTOMOBIL (KS) SDN BHD
    17. LESYDEAR AUTOMOBILE SDN BHD (PUCHONG)
    18. LON G PUNCAK SDN BHD
    19. MAGNAGRESS SDN BHD
    20. MJN AUTOMART SDN BHD
    21. PANTAI BHARU AUTOHAUS SDN BHD
    22. PANTAI BHARU CORPORATION SDN BHD
    23. PANTAI BHARU CORP SDN BHD 1S (BANDAR BARU KLANG)
    24. PRECIOUS AUTO SDN BHD
    25. PUNCAK MERAK SDN BHD
    26. RAHMAN BROTHERS AUTOMOTIVE SDN BHD
    27. REGAL MOTORS HOLDINGS SDN BHD
    28. REGAL MOTORS HOLDINGS SDN BHD (SUNWAY OUTLET)
    29. RODA BAIDURI SDN BHD
    30. SAG WIRA SDN BHD
    31. SERI MESTIKA SDN BHD
    32. SETIA GEMILANG AUTO SDN BHD
    33. SIN SIANG HIN (M) SDN BHD
    34. WAJAR KUASA SDN BHD (JENJAROM)
    35. VITALIC SDN BHD
    36. VICTORANGE AUTOMOBILE SDN BHD
    37. VANTAGE SPEED SDN BHD
    38. TROPICAL IMPACT SDN BHD
    39. THE APPLE AUTO SERVICES & TYRES SDN BHD
    40. SUPERIOR REGAL SDN BHD
    41. WHEELCORP AUTO SDN BHD
    42. WORLD CAR CARE SERVICES SDN BHD
    43. ATIARA JOHAN SDN BHD (PANDAN INDAH)

    Terengganu

    1. INDAH SARI OTOMOBIL SDN BHD
    2. RAMACO MOTOR SDN BHD
    3. YS AUTOWORLD SDN BHD (KEMAMAN)

    Kuala Lumpur

    1. ATIARA JOHAN SDN BHD (PANDAN INDAH)
    2. CAHAYA AUTOMOTIF SDN BHD
    3. JAWIRA SDN BHD
    4. LESYDEAR SDN BHD
    5. KEB AUTO SDN BHD (JALAN JELATEK)
    6. ONFLO MARKETING SDN BHD
    7. MING HENG MOTOR SDN BHD
    8. MC MOTORS (M) SDN BHD
    9. MBF SAG AUTO SDN BHD
    10. MAI AUTO EDAR SDN BHD
    11. SIN SIANG HIN SDN BHD (TAMAN MELAWATI)
    12. SG CAR SDN BHD
    13. SALIENT PROGRESS SDN BHD
    14. REIWA MOTORS SDN BHD

    Putrajaya

    1. ABP AUTO VENTURES SDN BHD

    Headquarters and Key Figures

    Proton’s headquarters is located in Shah Alam, Selangor, Malaysia. This central hub serves as the epicenter of the company’s operations, innovation, and decision-making processes.

    As of my last update, the key figures associated with Proton included:

    • Chairman: Datuk Seri Syed Faisal Albar
    • CEO: Dr. Li Chunrong

    These individuals play pivotal roles in shaping Proton’s strategic direction and ensuring the company’s continued success.

    Ownership and Strategic Partnerships

    Proton’s ownership structure has evolved over the years. Initially established as a government-linked company, Proton underwent a significant transformation in 2017. Geely, a prominent Chinese automotive company, acquired a 49.9% stake in Proton, ushering in a new era of collaboration and technological advancement. This strategic partnership with Geely aimed to enhance Proton’s product offerings and capabilities, propelling the company onto the global stage.

    Official Website and Slogan

    For the latest information on Proton’s models, services, and offerings, you can visit the official Proton website: https://www.proton.com/

    Proton’s slogan, “Inspiring Connections” encapsulates the brand’s aspiration to connect people through innovative vehicles that enhance mobility and experiences.

    Conclusion

    Proton Malaysia’s journey from its inception to its current standing is a testament to Malaysia’s determination to build a thriving domestic automotive industry. Through strategic partnerships, technological innovation, and a commitment to customer satisfaction, Proton has secured a prominent place in the hearts and driveways of Malaysians. With a diverse range of models, a nationwide network of outlets, and a forward-looking approach, Proton continues to shape the nation’s automotive landscape and inspire connections both on and off the road.

    Frequently Asked Questions (FAQs)

    Is Proton Malaysia government-owned?
    Proton was initially government-linked, but in 2017, Geely, a Chinese automotive company, acquired a significant stake, forming a strategic partnership that brought advanced technologies and global expertise to the company.

    What is the most recent Proton model?
    The details provided here are based on information available up to September 2021. For the latest models, features, and updates, refer to the official Proton website.

    Where can I find Proton outlets in Malaysia?
    Proton has a comprehensive network of outlets across Malaysia. To find the nearest outlet and obtain precise addresses, visit the official Proton website.

    What is Proton’s slogan?
    Proton’s slogan is “Inspiring Connections,” reflecting the brand’s mission to create vehicles that connect people and experiences.

    Proton Loan Calculator

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